Channel Marketing Manager

Our Client is an American public multinational corporation that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Its most profitable products have come to dominate the commercial office suite market, and the company’s operating system, which has achieved near ubiquity in the desktop computer market. The company has also diversified in recent years into the video game industry as well as into the consumer electronics and digital services market.

Venezu is a temp and recruitment agency that works exclusively with B2B companies in the ICT industry. We focus on the Nordic market and we are looking for motivated and skilled candidates that fit the innovative and can-do environment of our customers. We are now looking for a Channel Marketing Manager

The retail channel is vital to our client’s growth not only for the direct revenue it generates, but also due to the retail channel’s unique ability to help build brand equity and engagement due to its outreach to consumer and small business customers worldwide. Our client has a long history of working with partners to reach end customers and this certainly applies to our retail go-to-market approach. They have developed tremendous relationships with retailers and distributors worldwide making our retail success possible.

Considered best in class, our retail teams are setting the industry standard. So, whilst we can teach you our specific market, you’ll need to be a retail channel marketing expert if you’re to develop and drive the flawless execution of inspired channel marketing and merchandising strategies.
The Channel Marketing is responsible for product launches, marketing campaigns, wide-ranging store staff programs, product demos, creative assets and retailer websites. As well as alongside retail account managers and category managers to build business cases and defines promotional opportunities – analyzing market conditions, product sell-through, shopper-to-buyer conversion and competitor activity.

In addition to above this position has a strong online/digital focus lead Nordic digital transformation and strategic digital planning for our partners/channels/segments

Key responsibilities:
• Establish and drive a consolidated digital strategy and local execution plan.
• Lead and drive partner digital assessments/capability scoring – secure growth plans to address opportunities/gaps
• Support the Nordic Category Channel Marketing in developing a merchandising plan that aligns partner goals to category goals to maximize profits
• Contribute to developing and leverage local and account-specific plans to build execution strategies. Plan and negotiate with local partners to agreed outcomes
• Align to seasonal planning guidelines to ensure readiness and execution in market
• Anticipate needs of the selling seasons and industry trends by creating a forecast plan
• Monitor partner web and mobile sites monthly for online execution compliance - build strategies to address opportunities and gaps.
• Adopt and administrate World Wide Digital tools/platforms locally
• Work closely with Channel Marketing, Key Account (PAM) and Category to leverage digital opportunities to drive product sell-through & shopper-to-buyer conversion.
• Contribute to developing and leverage the online skills in the team.
• Leverage the Retail Channel Marketing assets and Execute the marketing programs, promotions and campaigns with the partner
• Secure and follow up in store execution per agreed plans
• Manage the budget/ resources/ schedule
• Track KPIs / BI planner tracking
• Measure digital impact, assess ROI, define COE and share results & action plans
• Analyze data to drive sell in
• Review outcomes with partners and negotiate modifications.
• Procure and assimilate consumer behavior into insights within the context of your account’s profile to drive informed marketing action plans.
• Maximize ROI on future activities by measuring and optimizing marketing campaigns and promotions performance
• Anticipate and discover competitor’s activities, and adjust retail marketing programs to counter.
• Analyze the partner’s existing marketing capabilities to recognize and execute on specific local needs
• Secure local adaptation through translations and proofreading.

Top three must have skills:

• Experienced in developing and driving partner and/or customer marketing (including strong focus on digital) strategy and execution.
• Be able to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills
• Retailer, Consumer marketing or sales background or proven knowledge of consumer selling channels

You are fluent in Swedish as well as in English, and have a working permit in Sweden already in place. The position is based in Kista, Stockholm.

Both the application and the resume MUST be written in English to be taken into consideration and the deadline is Thursday the 18th of January at noon. For questions regarding the position, please contact Stein Dale: + 47 980 42000