Copywriter

Job Description
As the copywriter at Afound you will secure our tone of voice in all channels. You will be creating engaging content for our brand and sale campaigns, site and newsletters as well as ideating new communication concepts together with your team consisting of a Creative lead, Design Responsible, Performance Marketing Specialist, Social Media Specialist, SEO consultant and the Head of Marketing.
Key responsibilities:
Create written advertising content for different kinds of digital platforms such as Meta and TikTok.
Create content to be used on site and in newsletters.
Create campaign material and communication concepts from idea to final copy.
Research and keep up to date with advertising and social media trends.
Work both operationally and strategically, planning marketing campaigns with the team but also doing the hands-on work of executing them.
Develop and maintain our tone of voice and brand identity together with the Marketing team.
Oversee translation process and request translations from translation agency and/or using AI tools to ensure high-quality localized content throughout our markets.



Qualifications
To be successful in this role, we believe that you are proactive and make things happen – a doer who does rather than waits. As person we are looking for a curios person that thrives in a collaborative environment. You have a strong eye for detail and are truly passionate about the written word. You are comfortable running several projects independently as well as working with and inspiring a creative team.
What you need to succeed:
A minimum of 2 years of experience in a similar role, preferably agency and/or inhouse-agency.
Proven creative capacity, ability to create concepts as well as one-liners for brand and commercial activities.
Knowledge of building and maintaining brand identity, ability to transfer Afound’s ToV to different written formats such as paid ads, email and website.
Feel confident in creating both ideas, strategies and implementation.
You are fluent in oral and written English plus either Swedish, German or Dutch.
Ability to organize and prioritize your own work. You know when to be detail-oriented and when it’s about getting things done.



Additional Requirement
Experience working with translation tools and localization.
Experience working/interested in AI tools for content creation.



Additional information
This is a fulltime permanent position based at our Head Office in Stockholm, starting as soon as possible according to agreement. Apply by sending in your CV and Portfolio in English as soon as possible, but no later than the 26th of April. Due to data policies, we only accept applications through our career page.
Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
Afound is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
Afound is a digital outlet part of H&M Group offering great deals on fashion, beauty and interior for all. We believe that quality and style never go out of fashion. That's why we don't produce anything new, but carefully select products from past and present collections of popular brands. Afound was founded in Sweden in 2018 and is currently present in seven markets. Learn more about Afound here.