Head of Global Marketing

Job Purpose:

To support its rapid growth while maintaining an obsessive focus on customer experience, EasyPark is seeking a data-centric, digitally savvy Head of Global Marketing to support business objectives with a rigorous focus on ROI and optimisation. This executive will also be tasked with optimizing marketing assets across the EasyPark portfolio and footprint, delivering a cohesive brand approach over time while understanding the localized nature of the product across the globe.

Key Responsibilities:

- Overseeing the vision, strategy, planning, development and execution of EasyPark's marketing efforts across all platforms.

- Optimization of adoption and visibility via App Store marketing and exposure.

- Driving DTC growth, retention, product marketing, CRM, customer experience.

- Supporting and scaling the SaaS B2B business.

- Optimizing on-premise brand impact to drive adoption, usage and brand recognition.

- Optimizing both online and offline channels with rigorous data orientation; leveraging insights and analytics to effectively allocate marketing budgets and guide the go-to-market strategy.

- Creating a cohesive product-centered brand narrative and elevating the storytelling of the EasyPark value proposition.

- Optimizing portfolio-wide marketing assets while accounting for the various geographies of operation.

- Ability to market effectively through a M&A environment and absorb/separate brands as dictated by geographies and market conditions.

- Consolidating branding across the company by merging the disparate operations under the EasyPark umbrella into one cohesive brand (over time ).

- Building and developing a world class, fit-for-purpose global team to serve EasyPark's marketing needs

- Partnering with internal stakeholders and departments to ensure marketing is a cohesive part of the company's growth engine. Productize data/SaaS platform with a brand name, pricing, sales collateral - product marketing of key go-to-market assets - primarily working with product and technology.

The Team: Globally dispersed team of 32 across the US, UK, and Sweden

Location: The company has headquarters in Stockholm and Atlanta with a preference for the role to be located in Stockholm

Life at EasyPark

We are a values-driven company with an international culture and a global presence. By providing an environment with space to grow and room for autonomy, we believe in encouraging and supporting our team members to take initiatives and act outside of their comfort zone. To have an open mind and embracing change is a part of our DNA. At EasyPark we are dedicated to maintaining an open culture where the voice of each person is heard, and we play as one team across the globe. Diversity is something we celebrate and we are committed to creating an inclusive environment for everyone.