Online marketing specialist

AS 4finance is a global company who works with an aim to provide our clients easy, fast and convenient access to financial services, and build a sustainable business with outstanding level of customer satisfaction. The company has successfully proven itself as a leader in dynamic short-term consumption financial markets in Northern Europe (at this moment company works in Latvia, Lithuania, Finland, Sweden and Denmark), and has started work in Poland, Great Britain, Canada, Spain and Russia. One of the values of AS 4finance is its team- it consists of professional and talented people who use their full potential. We provide favorable work conditions and facilities for employee?s professional and individual growth.
For more information about the company please visit www.4finance.com.



As a part of our expansion
We invite you to join our team in position of

ONLINE MARKETING SPECIALIST

Main responsibilities:
-Localization of website texts to fit SEO and legal requirements;
-Conducting keyword research and selection for pay-per-click campaigns and SEO projects, as well, as SEO content generation;
-Manage pay-per-click campaigns and SEO projects. On-going monitoring of SEO results and managing projects to ensure continued high rankings;
-Attracting and managing on-line publishers in a company affiliate network;
-Developing overall marketing plan and managing off-line marketing campaigns, analyzing campaign results, reporting and recommending next activities.

Requirements:
-University degree preferably in marketing or business administration;
-At least 1 year of experience in both SEO and PPC, but minimum 3 years experience in one of the fields (SEO and PPC);
-Capability of multi-tasking and coordinating several projects at once;
-Excellent Swedish and English language skills;
-Initiative and high level of responsibility.
-Understanding of search engine rankings factors
-Conduct keyword research and onsite SEO optimization
-Ability to write and edit content to ensure its SEO friendly
-Optimize landing pages for search engine quality score.
-Build authority back-links and place SEO friendly content around the web in relevant places
-Pay-per-click
-Experience to create and manage successful PPC campaigns in Google Adwords
-Conduct extensive keyword research, analyze & test keyword performance
-Analyze and test retargeting techniques and other latest targeting technologies.
-Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
-Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.



Optional skills:
-Experience in marketing financial products or FMCG off-line planning, managing and evaluating product launch, sales promotion campaigns will be considered as advantage;
-Experience in managing relationships with affiliate networks and/or on-line publishers directly
-Individually qualified according to Google Certification program is a plus


We offer:
-Dynamic and challenging work with ambitious and highly professional team;
-Work in a rapidly growing international company operating in an exciting and
Competitive industry;
-Competitive remuneration package;
-Supportive environment facilitating growth and achievement.

Please apply by submitting your CV and Motivation letter in English to cv@4finance.se with a note "ONLINE MARKETING SPECIALIST"