Product Marketing Manager

Permobil Group is owned by Investor AB and is the global leader in Advanced Rehab. We are present in more than 70 countries with 1 600 employees and have an annual turnover of more than 4 billion SEK. For more than 50 years Permobil have used technology and innovation to improve the daily lives of people with disabilities.

In order to continue to deliver an exceptional customer experience Permobil have invested heavily in connected products and services. In 2017 Permobil launched the first truly connected wheelchair and have since then been developing new industry shaping digital products and service offerings. We are just in the beginning of journey and in order for us to be able to take the next step in our digital transformation we need you! We need you to help us build, create and launch these products and services.



As a Product Marketing Manager within the newly created business unit Services and Installed Base Management (BU S&IM) you will be building the global marketing plan for our product portfolio, you will drive the delivery of content, both product related and marketing and sales related. You will also lead projects and assignments spanning across the entire spectrum from product management, internal communication, change management and product marketing.


Product Marketing Manager is a broad role and a role in which you can grow and develop within in a global setting. The role is the glue that brings our product strategy and our roadmap together to drive success in sales and marketing and to achieve our results. While executing this role you will contribute to the success of Permobil and at the same time support the end-users to live a life without any compromises. This is a crucial role to Permobil.

Role

The Product Marketing Manager is responsible for developing content, this includes service and product related content, training material and marketing material. The content can be as varied as written instructions, video clips, print or social media. As a Product Marketing Manager you will also be responsible for leading projects of various kinds that fall under BU S&IM product management and product marketing. You will also support in product launches and run training and demo sessions for both internal and external stakeholders.


Responsibilities include but are not limited to:


- Collaborate with product management, group marketing and business regions to develop content that resonates with key stakeholders

- Develop a global marketing plan for our product and service portfolio

- Project management

- Develop marketing materials and product related content

- Assess the impact of the content and our marketing programs

- Conduct competitor and market analysis, be an expert on our competition and how they are positioned

- Support in product demonstrations

- Run product training sessions

- Follow and also develop processes, workflows and collaboration between group marketing, regional marketing teams, product teams and other functions to ensure a consistent one-Permobil communication and efficient day-to-day operations

- Evaluate the effectiveness of new product features

- Lead or support customer insight projects
- Ability and willingness to travel internationally.

Qualifications


To be successful in this role, you need to be a curious and dedicated person. You know our sector and competitors, current products and future trends. You live and understand our end-users and customers user journeys. You develop engaging content and drive projects of various kinds. You understand the importance of performance tracking and you also know that, success is not a one person’s game. You are genuinely a true team player who thrives in interacting cross functionally.


- At least 2 years ofproduct marketing experience, from within the healthcare industry is seen as an advantage

- Demonstrated experience of successfully developing marketing and/or product related material

- Familiar with marketing analytics tools such as Google Analytics or similar tools

- Strong interpersonal and communication skills with an ability to effectively present concepts and ideas.

- Excellent people and management skills to interact with staff, colleagues, cross functional teams and third parties

- Familiar with Adobe Creative Cloud or similar programs

- Proven ability to influence cross-functional teams without formal authority

- Fluent in English

- A strong communicator

- Genuinely interested in understanding our end-users - you may have your own experience or a deep interest in understanding our end-users needs.




Information


The position will be located in Kista and will include travelling. We need your application no later than 2019-04-19.


For information regarding the position please contact Product Manager Fredrik Källgren, fredrik.kallgren@permobil.com, +4670-536 83 86 (https://career.permobil.com/jobs/193991-product-specialist-services).


For information regarding the recruitment process please contact HR Business Partner Isabella Edström, isabella.edstrom@permobil.com, +4670-360 19 20 (https://career.permobil.com/jobs/193991-product-specialist-services)


For contact with union representatives, please email: unionen@permobil.com


Please respect that we do not wish recruitment assistance or advertising, we decline calls from recruitment and advertising providers.