Senior Brand Creative Writer at SEB in Stockholm

This is a 12 month temporary contract starting March 2023.
What you will be doing
SEB has enabled businesses to start and grow for over 160 years. The world is changing and there is a multitude of new aspects that need to be taken into consideration. We need someone with a wide outlook on the world and an intuitive feeling for what’s around the corner. We are looking for someone with a wide outlook on the world who can create a creative and innovative concepts and storyline in line with our business strategy.
You will work within the Creative Direction team and the broader Marketing Team to develop strategies and creative executions for primarily the Large Companies and Financial Institutions and Private Wealth division. The work will cover everything from brand initiatives, products and services, to coming up with entirely new ways to communicate with our target audiences in the Business-to-Business area on a global scale.
Strategy
• Liaise with Marketing Business Partners and division stakeholders to identity gaps and needs and define a strategic directions that align with the overall business and brand priorities.
Creative
• Develop creative solutions that aligns with the tonality of the brand and appeal to the target audience.
• Establish the written identity for our divisions Large Companies and Financial Institutions (LC&FI) and Private Wealth Management.
• Translate business strategy and targets into engaging and efficient copy.
• Articulate clear rationales that set up the strategy, creative, and execution.
• Guide and get alignment from stakeholders both in marketing and at the divisions.
• Be a clear speaking partner to our agency partners.
Craft
• Craft ideas to make them as engaging as possible and appropriate to our tone of voice.
• Develop and constantly refine our written identity towards Business-to-Business clients.
• Oversee quality control when working with internal and external partners.
Who we are looking for
· You have to love the big picture and also love to sweat the small stuff. This is a job that demands thoughtfulness but also being able to quickly identify what’s needed to solve a problem. And act on it. You need to be comfortable with speaking up, making decisions, following through, following up, but also love working on a team.
· This role is about being a pioneer. To try and discover new ways of working and find solutions.
· You’re likely a copywriter at an advertising agency for the past 5-10 years.
· You have documented experience in creating global multi-channel campaigns for the Business-to-Business market.
· You need to be native equivalent in English. Swedish and German is a big plus, but not a requirement.
· Experience from the financial industry is extremely meriting.
· Work experience from markets outside Sweden is highly valued.
· A team player and networker
· Passion for digital marketing