Web Analyst

Since selling our first timepiece in 2011, Daniel Wellington has evolved into a global phenomenon that has disrupted an entire industry. We are an exciting, vibrant, and innovative brand that challenges old conventions - continuously striving to enrich our customers' style through timeless pieces.
When you join us, you are joining a brand that values entrepreneurship and inspires growth. If you would like to contribute, here's how:
We have an exciting opportunity for a Web Analyst to join us in our adventure to leverage cutting-edge technologies to become the world’s leading accessory brand.
The Web Analyst plays a critical role in providing the eCom team with decision support through strategic interpretation of data and creation of insights. This in turn is to ensure we always stay ahead of the curve in developing winning customer experiences that maximizes web sales, profitability and growth.
YOUR CHALLENGE
Identify and manage key conversion paths, determining the most important KPIs to track and setting benchmarks, to accurately assess the efficiency of eCom products and initiatives
Monitor, analyse and report website sales performance across multiple jurisdictions, by understanding the interaction of relevant KPIs
Proactively work with delivery team(s) to identify areas of improvement and optimize each conversion path
Identify and track emerging trends, opportunities and threats within the eCom domain, using data to deliver actionable insights to maximize conversion
Build hypothesis based on data insights and manage a correlating A/B testing roadmap to validate assumptions made
Set and manage tracking requirements of products/initiatives and provide regular post-delivery performance analysis to the business
Serve as subject matter expert for web analytics usage and proactively disseminate insights/knowledge across the business
Develop and improve web analytics capability incl. driving integration of GA data into Business Intelligence eco-system

WHO YOU ARE
Analytical at heart, naturally curious and keen to find trends, patterns and true answers to maximize performance
Solid experience in web/data analysis, comfortable with different data sets and understanding performance drivers
Deep understanding of how digital data is captured (tagging, GTM, debugging) and prior A/B test experience
Fluent in web/data analysis and visualisation tools such as Google Analytics, Data Studio, Tableau, etc.
Strong communicator and influencing skills with proven track-record of driving through winning recommendations
Preference for a degree in a relevant field or experience gained in data analytics
Preference for online retail/e-commerce experience
English is a must; Swedish is a plus

THIS IS #LIFEATDW
As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. You are given the opportunity to make an impact and directly contribute to our success. Along with continuous learning, you will have the chance to work and interact with people from all over the world, and together we create a world class company. You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.
Are we ticking your boxes?