Web analyst

Stena Line is one of the world’s largest ferry companies with a modern fleet of 38 vessels and Europe’s most comprehensive route network consisting of 22 ferry routes in Scandinavia, around the UK and to the Baltics. Stena Line employs approximately 6000 people, the majority working with service and sales. Every year Stena Line transports 14 million passengers, about 3 million cars and 1.5 million freight units. By constantly developing its products and services, Stena Line has achieved a strong position with significant market shares in all its market sectors. Read more at www.stenaline.com.Continuous development and improvement in e-commerce is a key focus for our business.  We are therefore seeking to recruit a Web Analyst to our global online team.

The role

By analysing data from web analytics, user testing, multivariate testing, click-maps, session recordings, etc, you will obtain relevant insights in order to optimise Stena Line’s web presence, drive online conversion and up-sell opportunities.

You will do this within our global online team and especially in tight co-operation with our online conversion & optimisation strategist. Main tasks:



• Be the lead point of contact and key support for web analytics for all markets within Stena Line.

• Perform ad hoc analysis as required; continuously investigate online marketing and e-commerce/website effectiveness across local markets.

• Assist and run multivariate tests and A/B tests

• Assist in segmenting and personalizing our web presence

• Develop a suite of KPI’s for each market.

• Define and schedule reports and dashboards

• Maintain, develop and manage Google Analytics reporting and other tools that the company may implement.

• Share insights and areas for improvements with local markets 

The successful candidate will have



• Extensive experience with web analytics in a transactional website environment. You are probably working as a web analyst today, either in a similar business position or as a consultant.

• Expert working knowledge of Google Analytics

• Strong analytical skills, ability to identify and understand patterns and to translate them.

• Strong communication skills

• A relevant university degree

• Fluency in English and a Scandinavian language

• The successful candidate will be creative, positive and motivated with excellent organisation skills; will work well under pressure with the ability to meet deadlines.  

What you can expect from us

An opportunity to work with one of the biggest e-commerce sites in Sweden, with multi-billion online sales.



• A creative, fun and highly experienced online team.

• A company where online is core, with focus on continuous development and innovation.

• An international working environment.

• A strong, well known and highly respected brand.

• A stable, family-owned company with good career opportunities. 

Location and scope of position

The position is a permanent full-time employment. You will be based at Stena Line’s head office in Gothenburg, Sweden and report to the Online Sales Manager.

Application

If you are interested in this position, please apply no later than Nov 24th.

For questions regarding the position, please contact Anders Hellberg, Online Sales Manager, +46 704 85 87 89. For questions regarding the recruiting process, please contact Victor Olsson, HR-Partner, +46 31 85 83 89.