Web and Social Content and Marketing Lead

An exciting role for a driven person with experience in strategic and marketing management, based in Örebro or Stockholm. You will be both strategically and tactically responsible for our web and social channels, championing best practices to identify and implement innovative new ways to improve efficiency and effectiveness of our owned media platforms. As an experienced, executional marketeer, who is both creative and analytical, you stay connected to the details, challenge assumptions and continuously test based on data-driven insights.

You will also be responsible for leading and enabling web and social communication to drive customer engagement, followers, brand awareness, customer acquisition and customer growth from these channels.

Apart from being involved in creating the strategic framework, you will work operatively; manage and optimize web site and social channel content and user journey. Analysis is a big part of your job including conducting comprehensive analysis, evaluating campaigns and posts, optimizing investment, sharing knowledge and updates with your colleagues. The role includes, but is not limited to:

Responsibilities

Design and implement web and social media strategies to align with business goalsManage our CMS, working with developers and editors to ensure meeting the needs of our customers and stakeholdersConduct content audits to identify gaps and redundancies in the site contentCreate and implement content schedules for people to produce or update contentWrite and edit web and social copy as well as source, commission and sometimes edit images and videosAnalyze data to learn how users interact with your site and perform research on current benchmark trends and audience preferencesSet specific objectives and KPIs and report on ROIGenerate, edit, publish, and share engaging content (e.g. original text, photos, videos, and news)Monitor SEO and web traffic metricsCollaborate with other teams, like digital marketing, content, community managers and customer support to ensure brand consistencySuggest and implement new features and content to develop brand awareness, like promotions, competitions, influencer, and other partnershipStay up to date with current technologies and trends in web and social media, design tools and applications

Basic Qualifications

Min. Bachelor’s degree in business, marketing, media management, technology, or other relevant field of studyFluency in English. Oral and written communication skills with attention to detail.2-3 years experienced of one or more CMS and of managing social platforms, in particular Facebook, Instagram and LinkedInTechnically minded, with an understanding of HTML, CSS, JavaScript, and other web technologies as well as familiarity with web designSolid knowledge of SEO, keyword research and Google Analytics and online marketing channelsLogical and analytical, with an ability to spot patterns, gaps, and repetitions in web contentExcellent writer and editor in English, with good spelling and grammar and the ability to adapt to house stylesAble to communicate confidently and clearly with a variety of stakeholders

Preferred Qualifications

International experience of digital and social marketing managementExperience operating and collaborating in a fast-paced, cross-functional, matrixed global organizationExperience from the remittance and financial industry and understanding of the related challenges of compliance and KYC considerationsFluency in Swedish. Additional languages such as Somali, Dari or Turkish are meriting

Transfer Galaxy is a driven and fast-moving company with many international colleagues contributing to a richly diverse and friendly work culture. The marketing team is newly formed, and you will have a chance to shape how we work, with your ideas coming into practice on a daily basis.

Interested in this role?

We will interview on an ongoing basis, so please submit your application with your CV as soon as possible. For questions please don’t hesitate to contact dalia.zana@novare.se

Looking forward to receiving your application!