Audience Manager to Polestar, Gothenburg

We are looking for our next star to join our CRM Marketing team in Gothenburg, Sweden. As a Audience Manager you will play an important role in the development of the audience strategy and road map. Work with all functions and channels within marketing to provide guidelines and advise on what consumers to target to meet set KPI’s.
You’re a team player, someone who genuinely enjoys collaboration and working with others. You can lead your own projects and provide guidelines and support to the Marketing team.
You embrace change, and if your timings or scope of work need adjustment, it’s not a problem.

Profile
• Data driven and highly analytical
• Solution oriented and able to communicate and recommend solutions for creating more revenue and reduce loss
• Experience from Salesforce Service cloud, /Sales cloud and Salesforce Marketing cloud, Datorama, DMP and Excel
• High business understanding
• We see that you are process-focused, with an eye for detail and a good technical understanding.
• You have a solid understanding of market activities, you can multi-task, and you’re hands-on.
• A team player, someone who genuinely enjoys collaboration and working with others.

Experience:
• Experience in E-commerce business, performance marketing and cross-channel optimization
• Audience-centric with experience in segmentation
• Customer Journey strategy and management

Responsibilities:
• Partner with CRM to develop and advise on KPIs for performance measurement of initiatives.
• Define audience strategy, framework and audience roadmap (translate each segment into applicable segments in each channel) to reach identified KPIs
• Set up guidelines, processes and way of working for different types of communication for different audience segments (e.g. new customers vs lost)
• Challenge media strategies and media budget allocation
• Provide guidance in best practices and training in audience management
• Transition in ways of working with cross channel targeting
• Constantly review our consumer KPI framework and recommend improvements
• Strategize consumer lifecycle and create a lead scoring process
• Create recommendations for marketing and CRM team on which consumers to target.
• Maintain a direct relationship with the CX insights & analytics department to stay up to date on consumer models; educate CRM team on new or updated capabilities with recommendations for use cases
• Independently manage and prioritize ad-hoc requests on an ongoing basis.
• Ensure compliance (GDPR / legal) from a marketing perspective
• Coordination between stakeholders and channel managers
• Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.

How to Apply and Connect

Is this you? Do not wait with your application! We will start the recruitment process immediately.

We welcome your application with CV and cover letter until 2020-09-20.

For further information, please contact Helene Hagman, 46 708-20 47 04, helene.hagman@jerrie.se

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Polestar - the guiding star.

We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining. In Polestar’s future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

At Polestar, the sky is the limit.

Polestar aims to bring driving pleasure into a new era with an all-electric product offering of progressive performance cars that are designed and engineered without compromise. This will be combined with a hassle-free ownership and premium services, where all interactions and orders can be performed online.