Product Strategy Director


Geely Auto is a Chinese multinational automotive company headquartered in Hangzhou, China.

LYNK & CO is a fast growing team based in Gothenburg, Sweden, and Hangzhou, China, with the vision to be the first Chinese car manufacturer that launches a truly global car brand and reshapes the customer journey.
We are currently expanding to provide the capability for our global launch. Your contribution may be our key to success. If you share the passion for the customer journey, have an open mind-set to new innovative ways of working and want to be part of a global and agile team, you might be our next colleague in the LYNK & CO Marketing, Sales, and Service & PR department within Geely Auto.

The following position, based in Gothenburg, is currently open for application.

Product Strategy Director

As a Product Strategy Director you will be responsible for the Product portfolio regarding which top-hats we should have on offer from LYNK & CO and by that developing and maintaining the commercial cycle plan request. You will also be responsible for the Car Line Management function in detailing how those products should be defined and maintained over the lifecycle. This includes making strategic investigations regarding brand and business needs of future products as well as monitoring the customer and market development. In your work you will have a lot of interaction with our in-market organizations as well as internal functions in developing the strategic product business cases for the company.

A keen sense of business and how to manage a complex offer structure in a highly competitive consumer market is vital. Strong analytical skills and financial understanding is taken for granted in this position. The ability to intellectually move quickly between discussions on numbers, customers, products and business will be valuable. And mostly, that you enjoy being part of a great team and that you like responsibility and quick decisions.

The position is based in Gothenburg, with a global responsibility. Some travel will be required.

Responsibilities and tasks

- Manage the team with two functions: Product Strategy and Car Line Management
- You will be the “customer” of the cycle plan developed within the Geely Auto group and in that capacity you will be responsible for developing the requests and definition of what the products should be.
- Develop product requests and definitions for the cycle plan based on customer, brand, business and market strategies.
- Consolidate and manage strategic product requirements globally coordinating Europe, US and China needs.
- Own and drive product marketing related cycle plan topics cross functional and both towards R&D and the commercial organizations.
- Secure requests for new products as well as the continued competitiveness of the current product-lines over the lifecycle.


- B.Sc. Marketing or similar experience
- Strong leadership experience from project or line management.
- Experience from product strategy or portfolio management of complex consumer products and service offers
- Ability to transform customer and market needs and wants into product requests and requirements
- Very strong excel and business analytical skills, financial focus, customer value understanding
- Strong business acumen
- Entrepreneurial mindset, Having fun at work!


What we offer

The Marketing, Sales, Service & PR department within Geely Auto offers you an exciting and challenging job in a fast growing and developing company. We are a diverse company with more than over 20 nationalities and we appreciate the competence and experience all our employees contribute with. We offer you an atmosphere and culture with a team spirit and a can-do-attitude to share our knowledge and together tackle and find solutions to our challenges.

If you have an open mindset to new innovative ways of working and want to be part of a global and agile team, you might be our next colleague. Welcome with your application today.

Kontaktpersoner på detta företaget

Pasi Aihtia, Director Service Engineering
Pasi Aihtia , Director Service Engineering
Pasi Aihtia, Director
+46 721 84 37 86
Niklas Andersson, Vice President
+ 46 721 84 38 87
Pasi Aihtia, Director Service Engineering
+46 721 84 37 86
Jasna Montero, HR
+46 721 84 35 14



Theres Svenssons gata 7


Theres Svenssons gata 7
Göteborg, 41755

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