VP of Marketing

Excited by the idea of joining a start-up where the opportunity is to shape a new category and successfully scale a ground-breaking technology business?
Having achieved an initial product-market fit in the trade finance market, Mitigram is now focused on scaling by further investing in marketing and sales. We are looking for our first VP of Marketing to join us, hone our narrative about technology-enabled trade finance, and build our marketing growth engine to enable us to scale faster and more effectively.
To be successful in this role, you will be experienced in gaining key customer insights, developing a compelling narrative, and engaging prospective customers through content and account-led marketing strategies. Metrics-driven, you will be able to develop the marketing function as an investment vehicle to drive quantified growth.
Responsibilities
● Hone/refine a compelling trade finance strategic narrative that can successfully engage global 2000 corporate trade finance teams, their partner banks, investors, and internal teams
● Build the content & communications engine that engages target corporate customers and banks through a series of key assets and activities:
● Directly source and influence new business through marketing channels supporting Mitigram to successfully triple revenues over the next 12-18 months
● Support the introduction of new products to new and current customers
● Build a small top-grade marketing team and supporting agencies
Experience
● Track record in building a marketing function from the ground up enabling a fast-growing SaaS/B2B marketplace/network business to scale from ~$1m to ~$10m, ideally with experience of targeting global 2000 trade finance or treasury teams
● Product-marketing knowhow - demonstrable experience of developing an effective story and messaging into a market
● Managed account-led demand generation team
● Marketing where the priority has been to build engagement with potential customers through content marketing - building a story and community
● Data-led approach to marketing using technology to understand and guide engagement
● Maintaining and optimizing company website/digital real estates to improve demand generation
● Developing key metrics/dashboards using contemporary reporting tools
Personal attributes
● Thinks creatively building narratives that engage with potential audiences emotionally and convinces them logically
● Can be a partner to the CEO and wider leadership team to continue to develop and hone the narrative and marketing strategy
● Strong collaborator at the leadership level while also being comfortable doing the day-to-day operational work required to scale the organization
● Ability to prioritize and focus on the strategies that will move the needle
● Is metrics orientated and understands how to position marketing effectively as an investment to the CEO
● Thrives in a fast-paced start-up environment where priorities can change with little warning
About Mitigram
Mitigram is one of the most exciting Fintech companies in the Nordics. Strong growth, among the world’s largest corporates and banks as our clients, and leading investors ensure we have a lot of exciting challenges and opportunities for anyone that joins at this stage. Mitigram has developed a world leading online marketplace built for the Trade Finance community.
Our product is recognized by thousands of individuals from Montevideo to Shanghai. We are the fastest growing Trade Finance network in the market, and we are looking for someone to help us drive our growth. Trade Finance itself is the part of banking that supports trillions of dollars’ worth of trade every year, facilitating business between buyers and sellers across the globe.
Without Trade Finance the world would literally stand still. The Mitigram team is highly diverse with members from 15+ countries from leading institutions in trade, investment, risk management, software, security, and compliance.