Conversion Growth Manager, Europe

Change the way we work. Transform the way the world lives.
By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in delivering enjoyable and sustainable living. We go to work every day determined to shape living for the better – for our customers and for the health of our planet.
For that, we employ great people from a wide variety of backgrounds – not just because it’s the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community.
As marketers, we place the consumer at the heart of everything. More than ever today, consumers are in the driver’s seat, it is crucial to understand their shopping journeys to provide them with the information they need, where they look for it and when they want it.
The European Conversion Marketing team is looking for a Growth Manager. As our growth hacker you will optimize our shopper journeys and ways of working with the goal to create conversion growth. You will analyse journey funnels, find, test and evaluate different conversion growth hypothesis, run performance reports and different root cause analysis. In addition to acting as a source of early warning of funnel issues/opportunities, you will lead the work to analyse data from multiple sources and track the various PIs and KPIs of the team.
You'll need to be great with data analysis, multivariate and A/B testing, have good communication skills and a thorough understanding of how conversion work and where opportunities lie. The right person is a data aficionado and insights driven, has a growth and optimization mindset, a strong digital marketing and sales acumen and is passionate about delivering both consumer centric experiences across conversion touchpoints.
You will also work closely together with the extended marketing team and sales teams both on a European and country level.
Your main tasks:
· Continuous Optimization Analyse consumer behaviour at various touchpoints and through various data sources, identify behaviour patterns and develop improvement hypothesis. Test & execute ideas, initiatives throughout the entire conversion journey in order to create growth also for future acquisition and loyalty. Use insights derived from data to help prioritise experimentation & development through collaboration with touchpoint owners (for example E-commerce, Marketplaces such as Amazon, Rating & Reviews and other Acquisition and Loyalty touchpoints).
· Funnel Monitoring: Analyse the key attention points within the consumer funnel to support optimization for various journeys within the path to purchase. Understand consumer engagement via data analysis and provide insights, that affect key conversion touchpoints in the sales funnel, and exploit those insights. Continuously monitor, follow up and report KPIs for the funnel, holistically.
· Cluster Coaching: Guide & coach the markets, across Europe, in consuming performance data and monitor their local performance. Engage with clusters and provide reporting service to our markets across the various funnels. You are a wizard in visualizing complex data to engage different stakeholders.


Qualifications:
· Bachelor’s degree in statistics, computer science, information systems or another quantitative field and around 3-5 years relevant work experience.
· Extensive experience of data analysis & growth hacking, ie constantly measuring and coming up with new marketing activities to increase conversion.
· Demonstrated technical expertise in SQL and data-mining techniques, power BI, etc
· Advanced excel skills and impeccable attention to detail
· Excellent knowledge of Google Analytics and other analytics land optimization tools such as SimilarWeb
· Strong stakeholder management experience, and ability to work cross-functionally to achieve business objectives


A strong internal candidate had been identify for this role so please apply ONLY if you have previous experience working at Electrolux.
For this role we are looking for a data and performance driven individual, who keeps the consumer on top of mind. The successful candidate will be a change maker with the ability to help to get the core of opportunities and issues guides to the business on where to focus to drive transformation and deliver better consumer experiences, as well as business performance.


At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.