Customer Marketing Manager Europe & Americas (m/f/d)(717119)

About this opportunity
Ericsson Antenna System (EAS) is offering a complete range of innovative high-quality Antenna and Antenna Line Devices as an integral part of Ericsson Radio Systems. Providing a strong global ecosystem, we are the partner of choice for our external and internal customers - always striving to be the Antenna Powerhouse of the industry!
Do you want to impact our business success and accelerate sales growth across customers, regions and products? We are now looking for a committed Customer Marketing Manager to take EAS marketing activities, facing multiple accounts in the market areas MELA (Europe & Latin America) and MANA (North America), to the next level.
In this role you will translate sales objectives into marketing objectives and plans, provide data driven market & customer insights and advice on marketing opportunities while orchestrating the successful execution of marketing programs. It´s about to influence and transport value proposition while building impactful customer experience through digital marketing and physical events.
During that journey you will closely collaborate with our most valuable customers as well as internal Product & Account management, Technical Sales Support, regional Marketing and further Ericsson Networks functions, while handling sophisticated technical content in an exciting, fast paced international B2B environment.

What you will do
Develop & deliver customer marketing strategy in alignment with business priorities and customer needs
Plan, develop and implement sales assets and orchestrate involved stakeholders
Shape and transport value proposition
Drive success stories and use cases to leverage
Take the responsibility for customer engagements and build impactful customer experiences for multiple accounts,
Plan, initiate and supervise regional marketing campaigns, ensuring and encouraging a close collaboration between marketing and sales teams
Define, drive and implement customer communication strategy within the Market Areas adding valuable customer touchpoints
Support specific events, trainings, workshops and activities based on market area as well as global campaigns activation plans
Jointly collaborate with the market area M&C teams to build positive relationships with key customers and their marketing functions, in order to engage early in the sales journey and to strengthen the awareness of Ericsson


To be successful in the role you will bring
A Bachelor, Master´s or University degree in marketing & communications, business, engineering or an equivalent qualification
Demonstrated Marketing experience in an international B2B environment working with complex technical products
Excellent marketing knowledge with a strong track record in successfully planning and executing marketing strategies and programs
Profound understanding of sales methodology and global / strategic account planning processes, buying processes, demand generation, value proposition, product releases, relevant success metrics and supporting technologies (e.g. CRM, Marketo, etc.)
Proven project management skills - well organized, able to drive multiple simultaneous projects and to handle stakeholders in a global matrix organization
In-depth telecommunication market and customer understanding, with Ericsson's business and Antenna System portfolio knowledge to be considered as a merit
Strong interpersonal, communication and presentation skills, able to successfully interact on all levels up to senior / executive management
Outstanding goal- and result oriented as well as cost- and quality-conscious customer-centric entrepreneurial mindset
High creativity with an analytical and methodical approach and strong problem-solving skills
Full proficiency in English, both written and spoken


What´s in it for you?
Here at Ericsson, our culture is built on over a century of courageous decisions. With us, you will no longer be dreaming of what the future holds – you will be redefining it. You won’t develop for the status quo but will build what replaces it. Joining us is a way to move your career in any direction you want; with hundreds of career opportunities in locations all over the world, in a place where co-creation and collaboration are embedded into the walls. You will find yourself in a speak-up environment where empathy and humanness serve as cornerstones for how we work, and where work-life balance is a priority. Welcome to an inclusive, global company where your opportunity to make an impact is endless.
What happens once you apply?
To prepare yourself for next steps, please explore here: https://www.ericsson.com/en/careers/job-opportunities/hiring-process


Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.
Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities. In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.
Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetic information.