Digital Content Marketing Manager – Partner & Channels to IAR Systems

Are you skilled in digital content and looking for the next step in your career? Do you have experience within partner or channel marketing as well as internal and external communication? Do you value a remote workplace where freedom with responsibility is as important as your performance? IAR offers an opportunity for you who want to step up in a role as Digital Content Marketing Manager – Partner & Channels!
This service is a direct recruitment, which means that the recruitment process takes place through Bravura, and you are employed directly by IAR Systems AB.
Information about the company
IAR Systems is a knowledge-intensive and value-driven global company at the top of its industry. They have been providing world-leading software for building embedded applications for more than 35 years, and today over 150,000 developers are using their software. They supply the tools and services that make embedded systems development fast, efficient, and reliable, enabling their customers worldwide to deliver better products to their markets faster.
IAR Systems have 215 employees in fourteen offices on three continents. Its headquarter is located in Uppsala, Sweden with sales and support offices all over the world.
Task assignment
As Digital Content Marketing Manager you’ll be responsible for ensuring that Marketing & Communications deliver results, globally. Your key objectives are to optimize marketing and coms execution towards ROMI, providing and distributing role- or task-based, relevant content throughout the pre-purchase customer journey by selecting the best tools and channels. You will work together with key stakeholders within IAR Systems to identify, develop and publish content. Your work tasks include a mix of strategic work, operational content, and campaign production. You will work with KPIs including SEO ranking globally, followers/engagement, downloaded assets, newsletter, email marketing performance, improvement in crucial conversion elements, and improving pipeline management.
Furthermore, you'll be responsible for partner marketing and programs and work with the Sr Product Marketing Managers to develop programs for different types and tiers of partners. You will become a significant part of developing and forming the IAR Systems marketing agenda. You have budget responsibility.
• Day-to-day management of the agency relationships
• Content production and campaign execution
• Responsible for paid media (KPI depending on objective)
• Responsible for communications to existing contacts as well as attracting new followers on social media
• Responsible for cost vs. performance, selecting and operating digital marketing tools, plug-ins, agencies, etc.
Education and experience
• 4 – 6 years experience in content and campaign production/realization, preferably from an IT company
• Experience in running and producing campaigns with partners
• Experience from one or more: Epi-server, Pardot, InDesign, Google Analytics + Search Console, Social Media Campaign Managers
• Knowledge of paid digital media, marketing automation, SoMe (organic), SEO, copy, design
• Fluency in English, written and verbal
We are seeking someone who likes to surround themselves with new people. We believe you are comfortable and relaxed in social situations and like to have many contact points. In the role, you will talk to internal and external people on a daily, hence you don’t hesitate to take the first step in a conversation. Furthermore, you always take great responsibility for your tasks and don’t miss details as you plan your work in a structured way and work systematically. As a person, you are curious and motivated in starting and driving projects forward. You also contribute with new ideas/perspectives and are more than happy to test new ways of working. We also seek someone who strives always to deliver the best possible solution, and you appreciate seeing the consequences of your work.


Start: Upon agreement
Location: Office is located in Uppsala. Remote work is allowed. You preferably live in the surrounding areas which makes it easy for you to access the office when needed.
Salary: Upon agreement
Interested?
We recommend that you submit your application immediately as we make an ongoing selection. Welcome with your application!