Digital Platforms & Performance Manager to Sobi in Solna

Job description
We are recruiting a driven cross-functional Digital Platforms & Performance Manager to join our Global Digital Communication team. The Digital Platforms & Performance Manager is responsible for maintaining the organisation's digital platforms globally, under minimal supervision. The role involves monitoring and reporting on website analytics, tracking out-of-date content and coordinating the posting of content. Other duties include training in our digital platforms, carrying out SEO strategies and collaboration with technical vendors and Sobi teams. The ideal candidate will be comfortable collaborating with internal stakeholders and vendors, and have a solid front-end web development background as well as good understanding of content management systems.

Responsibilities
Subject matter expert in our digital platforms, systems and tools. Working to support cross-functional teams, and advise on process. Act as the first point of contact for ‘how do I’ enquiries from Sobi offices
Monitor and report on Google Analytics metrics. Manage, monitor and compile monthly analytic reports to identify performance, trends, issues, opportunities, strengths and weaknesses of sites to drive more traffic
Develop and execute SEO strategies that increase the company's search engine rankings
Conduct training for Sobi employees and external agencies on using our digital platforms
Oversee website Quality Assurance (QA): monitor websites for errors, incorrect and out-of-date content, technical issues and opportunities to improve the user experience
Participate in technical troubleshooting and testing of websites
Manage user rights for our websites, including creating new user accounts
Have a good understanding of web best practice including user experience and website performance optimisation
Manage requests for new website initiatives and registration of new domain names
Support business with video-based content in our video platforms


Qualifications
Bachelor’s degree in related field of study (Communications, Web/Digital Media, etc.)
Fundamental web competencies including use of content management systems (preferable Drupal) to create and update websites
Solid experience in successfully developing and executing SEO strategies
Understanding of search engine algorithms and ranking methods
Strong analytics experience, including hands-on experience with Google Analytics, Google Tag Manager, Google Data Studio and Matomo Analytics

Personal attributes
Detail oriented, with focus on quality and accuracy. Strong collaborative, partnering and interpersonal skills. Strong communication skillsStrong analytical and creative problem-solving skills. Ability to work independently. Ability to prioritise, take decisions and act upon themHigh ethical standards, trustworthy, operating with integrity. In addition, you must demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership.

Application
We are looking forward to your application!
Selection is ongoing and we would like your application as soon as possible.
Sobi is collaborating with Randstad for this recruitment. If you have questions about the role please contact recruitment consultant Akim Kraft at +46 707 23 25 65 or akim.kraft@randstad.se.

About the company
At Sobi, we are transforming life for people with rare diseases. As an international biopharmaceutical company, we provide access to innovative treatments in the areas of haematology, immunology and specialty care.


Two therapeutic areas – Haematology and Immunology – and a portfolio of products within Specialty Care
Our extended half-life factor replacement treatments are the most prescribed treatments for haemophilia A and B respectively in several markets
A strong portfolio of on-market products, and an extensive portfolio of pre-market assets
An international biopharmaceutical company covering the entire value chain
Revenue of SEK 15.5 bn for the full year 2021
Global Head Office in Stockholm, with offices in more than 30 countries, delivering treatments to patients in more than 70 countries
Approximately 1,600 employees globally
The Sobi share (STO:SOBI) is listed in the Large Cap segment at Nasdaq Stockholm.