Email marketing specialist

About Mynt

Mynt was founded with a vision to solve pain points for small businesses, building the next generation financial solutions. In 2020, Mynt launched a smart corporate card, equipped with relevant tools for small businesses. Mynt differentiates itself from competitors by being fully focused on solving existing pain points for small businesses. Mynts ambition is to scale the product in Sweden and Europe and continue to evolve the product into the next generation digital bank for small businesses. In addition to organic growth, Mynt has received a total of 76 msek of external financing.

We are looking for an Email Marketing Specialist to play a key role in expanding our brand story by joining our team. We are looking for a passionate individual who is excited to grow.

This individual will be responsible for defining the brand direction, and collaborating with a team of in-house creatives to create inspiring marketing. This position will be a key player in exemplifying the brand voice of Mynt.

At our core, Mynt is a people-first company.

RESPONSIBILITIES

- Lead planning and oversee execution for daily email marketing activities, with an acute focus on content-focused emails.
- Work with Director, Brand Marketing to drive execution and roll out of new triggers, automation and personalization tactics.
- Establish goals and KPIs for the email program and report to the broader team on weekly, monthly and annual basis
- Analyze and report on email performance, using both quantitative and qualitative analysis and industry best practices to draw insights for optimization.
- Develop an ongoing testing strategy that allows for iterative improvement, implementing regular testing in day-to-day email sends.
- Build and optimize segmentation and email content personalization strategies by leveraging user behavior and activity data.


ABOUT THE CANDIDATE

- 2+ years of email marketing experience, digital agency; startup experience a plus.
- Strong technical knowledge of email service providers (pipedrive, mailshimp) - from platform implementation to day-to-day experience with campaign execution
- Demonstrated history of growing email engagement and revenue through list growth, continuous testing, personalization and segmentation.
- A working understanding of statistical concepts critical for A/B testing and optimization
- Ability to oversee lots of moving parts with strong attention to detail