Global ASO Strategist

We are improving lives through better eating, and we are doing this through software that is highly personalized for our user's needs. By tapping into mobile sensor technology and combining it with a passion for design and applied psychology, we create a delightful user experience to help people reach their goals!

Including more than 20 nationalities, we enjoy a vibrant mix of cultures, world views, and working styles, and it's these different perspectives that make sure we're solving the right problems. With over 50 million registered users worldwide, we need to grow our amazing teams with more brilliant people to keep up with the demand!

As the Global ASO Strategist at Lifesum, you will lead our App Store and Play Store optimization for the Lifesum property across 20+ markets. Raising the bar on performance, your contributions will directly impact volumes of installs and quality of engagement. You will create frameworks and processes that enhance the productivity of our storefronts globally, making sure that they are resonant with our audiences everywhere.

Responsibilities and what you will do :

As the Global ASO Strategist, your daily responsibilities will include:

Research and analyze:

- Identify growth opportunities by leveraging insights from competitive ASO research.
- Set up systems for monitoring and reporting on ASO campaign performance, and the impact on user acquisition.
- Conduct competitive analysis, staying up-to-date on competitors, new and existing, and any changes to the App/Play stores that could affect rankings or search results.



Define strategy:

- Present your proposed strategies to drive traffic and increase the volume and quality of installs through ASO.


Execute with speed and quality:

- Craft effective ASO campaigns across global markets
- Create briefs for the creative teams and coordinate with them on the delivery of assets.
- Collaborate with the product, product marketing, localization, marketing, and analytics teams to drive quantifiable results.



Test and Optimise:

- Build a framework for systematic CRO (Conversion Rate Optimisation) for ASO across markets
- Creating a year-long test/update plan, including conceptualization, geographical expansion, and optimizations by market
- Apply analytical and statistical methods to determine the efficacy of ASO strategies, monitoring results to statistical significance
- Test new ASO practices and report on hypotheses to increase conversion rates and installs.



Are you the one we're looking for?

We would love it if you have:

- 3 years proven ASO experience as ASO Manager (either with a leading B2C App) or as ASO Consultant (with an Agency having worked for multiple Clients on ASO)
- Previously created, planned, and implemented App Store Optimization strategies to achieve app user base growth in multiple markets
- Extensive understanding of Apple App Store and Google Play store developer platforms, key ASO metrics, and mobile marketing
- Great ASO project management skills
- Understand the use and value of upper funnel and lower funnel metrics
- Strong verbal and written communication skills in English
- Native US/UK English, German, Italian or French speaker a plus
- Enjoys and thrives collaborating with multiple teams


If you have 2+ years of experience working with Apple Search Ads or as CRO Manager it would also be nice!

Why Lifesum?

Here at Lifesum, action speaks louder than words, and it's our passion that brings us all together to a force to be reckoned with! We support each other and trust that everyone is a master of their field and that you will suggest, champion, and lead when you join us.

We strive to be an employer that provides equal opportunities and be a workplace where each individual can contribute and realize their professional potential. By working actively with embracing our diversity, we can enrich every discussion and decision at Lifesum and bring our purpose to life. We do not discriminate on the basis of sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation, or age. Our mission is to make sure we are an inclusive workplace for all, and that everyone who works at Lifesum feels good about working here.

If you think this sounds exciting, we'd love to hear from you and get to know you. Send us your resume right away, tell us why you are interested in this particular position and why Lifesum feels like the right place for you. Everyone is welcome, please apply.