Global Consumer Insight Manager

Svenska Cellulosa AktiebolagetSCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 44,000 employees. Sales in 2015 amounted to approximately SEK 115bn (EUR 12.3bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit www.sca.com
 

Overview
In the journey to become best in class FMCG company, SCA would like to become more consumer/customer/shopper centric. Our vision for our Consumer and Customer Insight Team, is to move from traditional market researchers to business partners, delivering insights and foresights. We believe that knowledge management is a key competitive advantage. In order to help this transformation we are looking for a global consumer insight manager.
The position will be part of Global Hygiene Category (GHC). GHC leads SCA’s hygiene brand portfolio and delivers brand development and innovation for our three business areas, Incontinence Care, Consumer Goods (Feminine, Baby and Consumer Tissue) and Professional Hygiene.
The position will report to the Global Consumer Insight Director Consumer Goods (Feminine, Baby, Consumer Tissue).
The position is located in Gothenburg, Sweden.
As Global Consumer Insight Manager, your main responsibility will be to support the team and the Business Units with Market Research in order to unlock business potential.



Main Tasks
To provide market research knowledge, expertise and methodological advice for the innovation/communication team
Being the consumer champion within the team and the wider SCA marketing community
Consolidate and secure the use of relevant consumer knowledge & trends to generate insight in order to fuel innovation and communication
Commission and run large or continuous research projects (e.g. segmentation, brand health tracking) and help teams to run projects according to standardized methodologies
Propose and implement the annual research plan to fill consumer knowledge/insight gaps
Act as true business partner for Communication and Innovation Teams, as well as Global Brand Director
Ensure we know what we know: pro-actively sharing learnings through consumer/customer/shopper network and updated market research library

Experience and Key Competencies
Required Education & Experience

University degree or equivalent in one of business, mathematics, statistics, sociology, psychology or other relevant academic field
4-7 years’ experience of market management specializing in consumer insight work
Operational experience in market research projects (design, method, execution, analysis, interpretation)
Demonstrated ability to lead projects in a collaborative international environment
Ideally worked in both operating business as well as marketing HQ
Fluent in English, both written and oral

Key competencies & Leadership capabilities

Customer and Consumer driven
Holistic Thinking
Take responsibility and is accountable
Communicates effectively, both verbally and in writing
Strong interpersonal skills demonstrating passion and courage.
Analytical skills with a strong bias for decision & action (entrepreneurship)
Self-motivated, objective driven with ability to work autonomously

Additional Information
This is a unique opportunity to work in an international environment, influencing the success of innovation and communication at a global scale.
In your role as Consumer Insight Manager, you will be in day to day contact with local and global stakeholders, internal and external partners, facing lots of new challenges and participating to the transformation towards a more consumer centric organization.  We offer you a challenging job in a global company with local, regional and international career opportunities.
Travel required: 20-30%
Please apply in English.
For more information about the position, please contact Global Consumer Insight Director: Florence Theys +49 8997006225.
SCA kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.