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At Electrolux, we are on an ambitious transformation journey building the capabilities, strategies and tactics to deliver a best in class ownership experience and post-purchase business. Our objective is to drive loyalty and consumer lifetime value through relevant and engaging experiences with clear consumer benefits, that both meet consumers’ needs and expectations, and drive our brand position as well as new revenue. Our abilities to understand, design, develop and continuously optimize and improve key consumer journeys and associated experiences, offerings, sales and service funnels, are key enablers in this transformation. This is a great opportunity to be part of an exciting consumer-centric and data-driven growth and transformation journey.
We are looking for a Growth Specialist to join our European Loyalty Marketing team. As a growth hacker you will optimize our user journeys and ways of working with the goal to accelerate growth. Working hand in hand with performance managers you will define the various journey funnels, feed data, monitor, report performance and drive performance improvements. In addition to acting as a source of early warning of funnel issues, you will lead the work to analyse data from multiple sources and track the various PIs and KPIs of the team and generate hypothesis for feature developments.
You'll need to be great with data analysis, have good communication skills and a thorough understanding of how businesses work and where opportunities lie. The right person is a data aficionado and insights driven, has a growth and optimization mindset, a strong digital marketing and sales acumen and is passionate about delivering both consumer centric experiences and business targets.
In this role, you will report to the European Head of Loyalty Marketing. You will also work closely together with the Consumer data & analytics team, the extended marketing team and the consumer service and sales organizations both on a European and country level.
Key areas of responsibilities
CONTINOUS OPTIMISATION: Analyse consumer behaviour at various touchpoints and through various data sources, identify behaviour patterns and develop improvement hypothesis. Test & execute ideas, initiatives throughout the entire user journey in order to create growth. Use insights derived from data to help prioritise experimentation & development backlogs through collaboration with performance managers.
FUNNEL MONITORING: Build funnel trackers to support optimization for various journeys - product onboarding, repair/service and outbound communications. Understand customer engagement via data analysis and provide insights, that affect key conversion points in the sales funnel, and exploit those insights. Continuously monitor, follow up and report KPIs for the funnel, holistically.
CLUSTER COACHING: Guide & coach the markets, across Europe, in consuming performance data and monitor their local performance. Engage with clusters and provide reporting service to our markets across the various funnels.
Who you are
Data and performance driven. Leveraging data and driving optimization comes naturally to you, and you are results and performance driven.
Consumer-Driven. You are passionate about the consumer and understanding new consumer behaviours. You keep the consumer top of mind, bringing an outside-in perspective.
Change agent. You act as a change leader and leverage your experience and insights to educate, inspire and motivate your colleagues to drive transformation and deliver better consumer experiences and business performance.
Creative problem solver. You are analytically strong and able to idea ways to overcome obstacles.
Energetic. Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term.
Integrity and respect. You maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.
Open. You encourage cross-collaboration, leveraging diversity and encouraging open feedback. You are a team player, able to strongly influence and work in a cross-functional team as well as a matrix organization.
•Bachelor’s degree in statistics, computer science, information systems or another quantitative field and around 3-5 years relevant work experience
•Extensive experience of data analysis & growth hacking, ie constantly measuring and coming up with new marketing activities to increase conversion
•Excellent knowledge of Google Analytics and other analytics land optimization tools (Certifications in Google Search, Analytics, Bing etc. is meriting).
•Strong stakeholder management experience, and ability to work cross-functionally to achieve business objectives
•Fluent in English, any other language is a plus
Please do apply in English.
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