Marketing Communication for Local Division - Sweden

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
ABB Energy Industries is enabling safe, smart and sustainable projects and operations for businesses across the oil, gas, chemicals, life sciences, power generation and water sectors. Driving integrated solutions that automate, digitalize and electrify industry we connect our people and technology to help our customers adapt and succeed. With over 50 years domain expertise, we continue to innovate and reshape traditional approaches across the energy sector with our technologies designed to improve operational efficiency, reduce risk, reduce energy consumption and waste.
The role of Marketing Communication for Local Division – Sweden is to develop and implement a coherent communication strategy in line with Local Division strategy guideline and positioning - including marketing communication, direct marketing to educate and inform stakeholders, including customers, employees, trade media and interest groups.
Reporting to the Marketing and Communication Manager in Hub Northern Europe, you will assist and drive Local Division marketing communication strategy to meet, connect and exceed the local customer expectations while aligning with company business and growth initiatives.
Your responsibilities
Align with Division and Hub marketing communications strategy and positioning and drive the Local Division communications strategy, planning, monitoring, reporting and budgeting.
Understand local market situation and local division strategy in order to develop marketing communications strategies that connect with local customers needs and align with business and growth initiatives.
Execute marketing communication campaigns across identified marketing tactics and tools.
Translate and promote new products, service, digital, solution to local market.
Localize and maintain web and intranet pages, run online campaigns and distribute news on relevant channels.
Identify and highlight strategically key wins, successes, case studies, and technology applications to produce local content.
Prepare and coordinate local trade shows, exhibitions and customer events including logistics and promotion, ensuring a 360° experience for customers, channels or employees.
Across Local Division`s collaboration, work closely with Hub Marcom communities to learn, share and exchange knowledge, ideas, innovation and best practices.
Contribute by shaping the organizational culture and driving employee engagement by developing and implementing internal communication plan, e.g. Assisting management with personal communication materials, including presentations, speeches, articles, and employee recognition.

Your background
Degree in Marketing, Communications or related disciplines.
Professional with several years’ experience in marketing, communications or related fields – B2B preferred.
Strong knowledge of CRM and marketing automation programs (SFDC and Pardot as a plus).
Competencies in digital marketing communication in B2B market.
Analytical competence with communication metrics, measurement and KPIs.
Open-minded, autonomous, and ready to explore new things and challenges every day.
Excellent collaboration skills and ability to work in a big team and with colleagues have different background.
Fluent in Swedish and English (Written and Spoken).

More about us
Recruiting Manager Rita Wei Fu, +47 409 20538, will answer your questions about the position. Union representatives – Sveriges Ingenjörer: Torbjörn U. Eriksson, +46 21 34 25 72, Unionen: Lennart Rixman, +46 21 32 52 25, Ledarna: Leif Öhrberg, +46 21 34 23 25. All other questions can be directed to Talent Partner Medina Jakupovic, +46 724 64 46 98.
Apply today and help us change together the course of an entire industry. Please note that the selection process is ongoing. The position can therefore be assigned before final application date which is June 2, 2023.
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.