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We are currently looking for a Marketing Lead for Home Appliances to an exciting opportunity with our client Samsung! This is a consultancy opportunity, a contract starting as soon as possible until April 2023 with the possibility for an extension.
Job Description: The Marketing Lead HA sits in the Home Appliance (HA) marketing team within the Consumer Electronics division. The vision for the HA marketing team is to deliver best in class marketing strategy, activities and plans that position us as the number one brand within each product category, and support the sales both today and in the future. On a day to day basis the job will entail things such as setting up and delivering marketing campaigns, driving digital excellence, briefing CDM and Social Media plans, leading third party collaborations and activations, and aligning content plans for all our touchpoints. If being close to sales and winning drive you, then this is the company for you!
The overall objective is to grow brand preference, create desire and consideration of our Home Appliance products to help Samsung remain the most innovative and consumer focused brand in the Nordic region. As a Marketing Lead for HA your job is to work togetehr with the Marketing Manager and overall marketing team to ensure we have a strong marketing plan and calendar for all products and categories. You thrive on taking the plan and setting in to motion, delivering every aspect of campaigns and collaborations, which sees you acting much as a marketing project leader. You will be responsible for delivering in to the Nordic Go-To-Market planning and execution for product launches and always-on communication to increase consumer demand and drive purchase. You support by delivering content, executing activations, briefing CDM campaigns, optimizing review campaigns and you do this with a digital first mindset. You know that teamwork and collaboration ensures we drive the business forward.
Key Accountabilities/Job Scope:
Contributing to the development of the annual marketing roadmap for all HA products.
Support Marketing Manager to execute and follow up on deliverables in the HA Marketing Plan.
Lead execution of activations and campaigns to ensure targets and KPIs are met.
Lead the delivery of digital always on campaigns, ensuring maximum impact across all touchpoints.
Deliver all product launch toolkits as well as maintaining content deliverables for all products and touchpoints (both launch and always on).
Briefing and project management of creative-, media- and action marketing agencies within Samsung's network and follow-up on the activities and investments on a regular basis.
Continuously optimize campaigns and activations.
Set up and manage campaigns and activations with third party companies.
Analyze campaign preformance and drive learnings to grow further.
Together with the full Marketing team, secure optimal investment and mix of activations fo given product groups and customers.
Required Qualifications & Experience: Relevant Academic Education.
Minimum 3 years of hands-on operational marketing experience from a similar role, preferably Marketing Coordinator/Marketing Specialist
Experience from working with marketing activations, product launches, managing advertising and media agencies and executing consumer campaigns
A strong record of integrated marketing and digital activation and proven track record of identifying and applying consumer insights successfully
Proven track record of setting and optimizing plans based on overall marketing strategy and executing the plans in successful ways
Excellent analytical skills, with the ability to see opportunities for improvement
Solid business acumen and experience in working with product marketing
A natural team player with strong self-leadership who knows that winning is only possible with the team
Creative problem-solver with a natural drive to see solutions instead of problems, who will live our brand ethos of Do what you can’t
A bold and ambitious but humble marketer who thrives in a fast-paced, highly changeable environment without losing motivation or focus on the end-goal
Proven project and production management excellence with an eye for details.
The Company: Samsung is one of the largest IT-companies in the world within consumer electronics, a digital leader with operations in many industries and countries. Everything they do is driven by a passion for excellence—and commitment to develop the best products and services on the market. In today’s fast-paced global economy, change is constant, and innovation is critical to a company’s survival. For the past 70 years Samsung has set its sights on the future, anticipating market needs and demands to steer the company toward long-term success.
Interested? If you are up for the challenge and reckon that this position fits your profile, we would like to hear from you. Apply today, as we are reviewing applications ongoingly and the position might be filled before the application deadline.
Our offer to you as a MultiMind employee: Employment terms according to the collective agreement in terms of salary, vacation, statutory pension contribution, sick-leave entitlements, parental leave, and overtime compensation.
A dedicated Staffing & Recruitment Manager that continuously monitor your career development and ensures good work conditions.
Participate in fun activities and events.
Generous preventive health care through beneficial discount on gym membership
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