Performance Marketing Lead

Join the planet’s most important fight
Normative is now looking for a Performance Marketing Lead
Normative is accelerating the transition to a net zero world. We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints.

But the world’s most comprehensive and precise carbon accounting software can only make a difference if people know about it.

Our Marketing team tells the world loudly, proudly, and compellingly about the carbon intelligence that’s empowering businesses to reach net zero. Every SEO-optimized blog post, clean design flow, and engaging press release helps tell that story - and contributes to a future with fewer greenhouse gas emissions.

The role

- Own our paid performance marketing

- Grow our customer base with SEM

- Create strategies and execute them across paid and unpaid channels to generate qualified leads, and use metrics to track these leads

- Funnel and marketing automation

- Reporting on leads, conversion rates, and funnel to Leadership at Normative

- You will manage a small team of performance marketing specialists and be responsible for building and developing the team



To be successful, we believe you:

- Have a minimum of 5 years experience executing SEM strategies

- Have strong skills in Google Analytics and a 3rd party tracking tool

- Have experience in working with B2B SEM

- Have a experience from an SaaS business

- Have experience in leading small teams and enjoy helping other people develop

- Have a good understanding of SEO and email marketing.



We also believe you:

- Care deeply about making a real contribution towards a sustainable future

- Are technically minded and love to deep-dive into new ways of working

- Want to work for a company that is growing fast to meet the urgency of the climate crisis

- Are passionate about collaboration and teaching others



Location:

We operate with a hybrid remote model with offices in Stockholm, Sweden and Copenhagen, Denmark. If you desire to work remotely, you can be based anywhere but you are expected to travel, in a climate friendly way, to meet at our offices about once per month. Therefore we believe you are preferably in the Öresund region, but can also be placed anywhere in the Nordics.

We use a continuous selection process, so make sure to apply as soon as possible!