PR & Influencer Relations Manager

PR & INFLUENCER RELATIONS MANAGER
Amplifier Game Invest is one of eight operational divisions of Embracer Group. We have the ambition to build one of the world's most attractive homes for passionate game developers and their studios, empowering their aspirations and creativity for sustainable, long-term success.
To reach this goal, we invest in game studios, developers and their designs to support them in becoming creatively and financially successful through the development and sales of great game experiences.
We leverage our game industry experience to mentor, encourage and challenge our studios and to be active members of the global game development community.
We are currently a distributed team of ten employees, centered around our main office in Stockholm, Sweden.
Our organisation have active investments in 14 independent game studios across Europe and North America, with over 210 employees under our wing.
Our Publishing Service Department is growing rapidly, and we are currently offering an excellent opportunity to join a team dedicated to supporting market- and publishing efforts for our studios.
At present, we are looking to hire a full-time PR & Influencer Relations Manager, either on-site in Stockholm or, depending on the profile, remote.
Job description
The PR & Influencer Relations Manager will be responsible for all Event/PR/influencer strategy and execution. You will be part of the publishing services unit and report directly to the Head of Publishing.
● You will team up with the entire publishing services team to promote our portfolio through dedicated relevant PR techniques, as well as effective influencer marketing.
● You will lead the influencer and curator process through solid targeting and benchmark.
● You will create solid, lasting relationships with your press network, as well as key agencies.
● You will manage and coordinate various events to efficiently promote our products.
● You will construct a targeted influencer database for our portfolio and manage content creator/influencer software and relationships.
● You will track our portfolio online presence and realise a detailed post mortem analysis for all event/press/marketing/influencer activities worldwide.
● You will be responsible for internal marketing/community/event/ PR tools management, running weekly dashboards and analyses to support the global publishing strategy.
● You will bring your expertise for digital marketing campaigns to better reach our players.
● You will be an active product and brand management support to build better plans and long term thinking.
● You will work closely with the Community Lead to construct bridges between communities, influencers and the press.
What we like to see in a candidate
You have at least three years of experience in a similar role within an indie, mid-size or big PC/Consoles publishing company You have a solid video game PR network with past successes
You have led and built influencer/curator campaigns in your previous roles
You understand the publishing process
You know how digital stores work, and you are able to use your PR/influencer expertise to support the digital strategy directly
You are familiar with or have participated in digital marketing campaigns
You are passionate about the industry and an avid player yourself
You are eager to learn and grow every day
You have a sustainable and long-term mindset
You are team-oriented and always base your decisions and actions on what’s best for our studios, our teams and IPs
You are straightforward, proactive and able to summarise vast amounts of information through excellent presentation and communication skills
You are fluent in written and spoken English