PR Strategist to BU KIDS Marketing & Communication

Company Description
H&M Kids is the largest Kids retailer in the world. We feel a large sense of responsibility by strongly believe in our vision; Be the natural choice of fashion for every parent and every child by taking responsibility for future generation. We are a team with high ambitions - together we work towards a big increase of customers, sales & profit the coming years. Every day we strive to live our values and collaboration is key to our success. We are one team and encourage everyone to embrace their creativity and unleash the power of our culture.
Business Unit Kids Marketing & Communications mission and responsibility are to develop communication solutions for all business opportunities that support recruiting new customers, drive engagement and increase shopping frequency of existing customers, while making sure our communication contributes to building the total H&M brand.


Job Description
One of our top objectives at H&M is to provide our customers with exceptional inspiration. In Kidswear, we are increasing our ambition levels in terms of developing aspirational, curated & elevated marketing & communication towards our Kids customer. We are now looking to strengthen our team with a key person to support us on this journey. If this sounds interesting, PR Strategist to H&M Business Unit Kids might be the role for you!
Your responsibilities include but are not limited to:
Part of BU lead team and together with peer set BU Kids M&C Strategies and plans​.
Set the overall BU Kids PR strategy and plans based on Brand Development PR frameworks and aligned with BU kids’ goals and direction.
Participate in setting the PR Budget.
Set the planning principles for earned media and hand over to commercial operational team.
Work closely with other communication functions at BU, BD and group communication to ensure alignment.
Main contact for Group Communication if a media crisis occurs.
PR project involvement. Participate in assignment scope/brief when initiating new PR-related activity.
Analyze/follow up PR activities and ensure that tools necessary to follow up PR KPI’s are developed and made available.
Proactively bring innovative new ideas and explore growth opportunities.
Collaborate with regions and take action based on the strategy to ensure qualitative output with regional variation.



Qualifications
As a person we believe that you are a strong team player, flexible, straight forward and openminded. You bring new creative ideas and have exceptional fashion expertise. You thrive in a high paced environment and are able to quickly change direction and take fast decisions and actions even if information is missing. You have a strategic and visionary mindset and can contribute to set, drive and develop strategies. With your strong presentation and communication skills you are able to engage others and adapt communication based on audience and situation.
We’d love to meet someone who has:
Extensive experience from PR agency or client side.
In-depth experience within all PR channels
Customer-centric approach and ability to deliver strong PR solutions that deliver on brand KPI’s.
Great communication and team collaboration skills.
Ability to have a holistic and insight-based approach to all projects.
Demonstrated ability to work calmly and maintain good judgment in fast-paced, high-stress environments.
A solution-oriented mindset that enjoys making the impossible possible.
Organizational skills with high attention to detail
Capacity to manage multiple projects and deliverables simultaneously.
Excellent English language skills, both written and verbally.

What we offer you: 
You will be a part of a fantastic team with high energy, a lot of creativity and forward-leaning mindset. We are customer & data obsessed and we love fashion. We also give you an environment with a lot of ownership, where we constantly act, learn and adapt - breaking new grounds as a team constantly and find new opportunities to grow and develop our business. You will get a role in the center of attention with a wide range of touch points in global Functions, Regions and colleagues from all over the world.


Additional information
This is a permanent fulltime position, based at our H&M Head Office in Stockholm. Starting date is 1st Jan 2024.
Please upload your CV (in English) as soon as possible but at the latest 7th Nov 2023. Due to GDPR, we only accept applications through our career page. At H&M Group we strive to have a fair and inclusive recruitment process. Therefore, we kindly ask you to not attach a cover letter in your application as they often contain information that can easily trigger unintentional biases.
If you have any questions regarding the role, please contact Emma Norin (emma.norin@hm.com).
We look forward to receiving your application!
We know that diversity is what makes us strong. Our teams should consist of great mix of people that share and combine their knowledge, experiences, and ideas. It leads to a positive impact on how we address challenges, what we perceive possible and how we choose to relate to our colleagues and customers all over the world.