Product Marketer

Your role
In this role, you will wear many hats, all of which revolve around researching our customers and competitors, staying on top of marketing, collecting, organizing, and presenting data to internal teams, and recommending marketing strategies and tactics to reach specific consumer segments with a focus on outbound marketing initiatives. You will work within the marketing team to recommend content and take part in marketing initiatives that help us grow.
Your responsibilities
Research and collect data on competitors, target industries, and buyer profiles, consolidating information into actionable insights and reports.
Setting up and reviewing customer behavioral analytics data around usage of our website, and collecting insights from usage and recommendations on improvement.
Designing and participating/leading surveys or customer interviews to discover customer buying preferences and habits.
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation
Research and recommend marketing plans for outbound marketing initiatives such as podcasts sponsorship/ads, etc.
Own creation of value proposition and positioning statements for all product features for reference by our content teams
Create and maintain personas and use cases for reference by internal teams.
Track relevant keywords related to market trends, brand sentiment and competitive research.
Monitor and following important conversations in online communities to better understand our customers, market needs and competition. Participate in conversations where applicable, with any help needed from our content experts.

Your qualifications
Knowledge of B2B marketing practices and tactics
Knowledge of positioning frameworks and competitive analysis
Organization skills and abilities.
Great communication skills
Ability to understand and translate technical details into benefits
Interpret data, formulate reports and presentations, and make recommendations
Be research savvy to uncover information and collect it appropriately.
An understanding of sentiment analysis and keyword tracking.
Search engines, web analytics and business research tools acumen
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Helpful to have knowledge of Hubspot

What’s in it for you?
Being a young company it’s all about the people - we’re a bunch of passionate and driven people with whom you will have a great time.
High performance culture combined with...
Psychological safety and internal trust - flexible working hours, high expectations combined with humane approach to work/life balance
Flat organization - we hire you because we believe in you. So challenge what we take for granted, express yourself and wear what you always dreamed of wearing to work, have fun, participate and make this the company you always dreamed of working for

About us
At IPercept we provide transformational solutions for optimizing maintenance and operation of complex industrial machines with our proprietary machine configured and experience powered analytics/AI. Easiest to imagine our technology as the fitness tracker and software application library for complex industrial machines. Machines which are in the fundamentals of productivity, eg. metal cutting, forming machines, industrial robots, cranes and further complex industrial machines.
All of this is achieved through a plug-n-play installation - for old machines as well as new - all securely provided without requiring access to any machine controllers or IT-systems. The services reduce maintenance costs, downtime and increase productivity - a solid ROI.
IPercept Technology is headquartered in Stockholm, Sweden. Founded in 2019 as a spin-off company from KTH Royal Institute of Technology in Stockholm to commercialize long years of research carried out about maintenance and operational improvement solutions. Our fast growing company has become recognized as one of Sweden’s most promising Industrial AI companies. At the same time, our tech team consists of talents who demonstrate a high level of interdisciplinary skills in combining domain knowledge with data science.
For more information, you can visit our website: www.ipercept.io