Product Owner

Europe's largest and fastest growing motorcycle-focused online retailer, with 39 sites in 17 European countries, including XLmoto, 24mx and Sledstore is looking for you as an experienced leader in IT development for the product owner role. As a product owner for e-commerce and customer relations you will be key for Pierce future success.

In this role you will be able to make a real impact on our business, as fundamental for Pierce further growth is a top notch customer experience, integrating leading edge CRM and an excellent e-commerce platform. Hereby, you will be driving the more personalized customer interactions throughout the whole customer journey.

Taking the opportunities to drive customer engagement, retention and loyalty, the product owner will play a pivotal role between the business and technology organization to make it happen.

You will be responsible for communicating with stakeholders across the board, including customers, business managers, and the development team to make sure the product is exaggerating expectations. You will design a long-term and strategic road map for optimal e-commerce and be part of or run projects. Important to make sure the goals are clear and the vision is aligned with business objectives.

Key Tasks:

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Building the e-commerce and customer relationship support road map in collaboration with the business

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Driving business value for key initiatives by evaluating ideas, customers’ needs and business goals and prioritizing user stories accordingly

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Maintaining and prioritizing the product backlog and together with the rest of the IT team deliver new functionality and fixes in an agile set up



To thrive in this role you need

- excellent interpersonal skills and a profound customer focus
- high analytical ability to understand complexity and communicate easily
- high delivery focus and ability to structure work
- agile knowledge and experience to contribute to continuously improve working procedures
- leadership skills
- curiosity and high ability to learn
- excellent communication skills in English, oral and written

It is a plus if you

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have retail and e-commerce experience

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have an eye for design and UX

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experience in scoping, building, iterating on mass-market applications

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are a passionate rider of cause!



Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.

The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers.

During 2020 Pierce was selected as one of ‘Sweden’s Best Managed Companies’ by Deloitte in partnership with Nasdaq and was recognized as a 'D-Award' finalist as a top-3 e-commerce player in Sweden. During 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market.

It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.