Retail Marketing Communications Lead to Samsung

Help Us Create What Can´t Be Done

Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market. In today´s fast-paced global economy, change is constant, and innovation is critical to a company´s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As Retail Marketing Communications Lead, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers´ lives.

Why join our team?

The Retail Marketing Communications Lead sits in the TV/Audio Marketing team and works day to day with colleagues within the TV/Audio division. The vision is to deliver best in class product visibility and communication in all retailer stores across the Nordics, to help position our brand and support sales both today and in the future. On a day-to-day basis, the job will entail things such as working through our retail visibility strategy, aligning with our retailers across the Nordics and developing in-store communication, activations, and brand building visuals. If being close to sales and delivering brilliant consumer experience drives you, then this is the job for you!

What will this role achieve?

The overall objective is to grow brand preference, create desire and consideration of our TV and Audio products to help Samsung remain the most innovative and consumer focused brand in the Nordic region. You are a highly important part of the wider marketing team, working with a 360-degree mindset. Your most important job is to take our overall marketing strategy and turn it in to a retail strategy for visibility and communication at our retailers. You are driven by the wish to maximize impact of everything you deliver, to ensure that the retail experience helps convert consumers in to buying Samsung products and gets them excited about understanding our products. Connecting the retail experience and communication with the full consumer journey through digital ATL and channel campaigns is something you are used to, and you see this seamless collaboration as something we should perfect.

What will be your key deliverables?

- Develop the Nordic retail communication strategy in alignment with Nordic marketing strategy
- Implement and maintain Samsung in-store communication with the objective of enhancing brand presence and increasing sell out.
- Set the in-store Point of Sale strategy, and align strategy with sales and retailers
- Create both brand building, product understanding and sales driving communication for promotions, product launches and always on positioning
- Responsible for full lifecycle of in-store material (digital and physical): design, production, installation, and maintenance.
- Establish how-to-guides for field force and 3rd party agencies.
- Ensure strong ROI on all POS deliveries
- Identify analysis needs based on available POS data, participate in analysis, and define conclusions and actions.
- Own retail communications budget with the aim of saving costs and increasing ROI

What do we need for this role?

- Minimum of 4 years of marketing project management, preferably within retail field or in-store communication
- Confident and skilled at marketing project management with proven track record of delivering projects with multiple stakeholders, tight deadlines and with strong ROI
- Proven track record of setting plans based on overall marketing strategy and aligning plans with both internal and external stakeholders
- Experience in working with retail stores, with a good understanding of retail and shopper behavior during the shopping journey
- Proven track record of identifying and applying consumer insights successfully to create a strong consumer experience
- Strong experienced in leading agencies: managing projects, budget and delivery
- Confident experience in budget management and optimizing ROI of all projects
- Creative problem-solver with a natural drive to see solutions instead of problems, who will live our brand ethos of Do what you can´t
- A bold and ambitious but humble marketer who thrives in a fast-paced, highly changeable environment without losing motivation or focus on the end-goal
- Fluent in Swedish and English is a must

Samsung is a dynamic company in a fast-moving industry, there are many opportunities to grow and develop! In order to enjoy working with us you must be a person who appreciates tempo, change and to take own initiatives.

 

About Samsung
Samsung, South Korean company that is one of the world´s largest producers of electronic devices. Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems.

Contacts
If you have any questions regarding the recruitment process you are welcome to contact responsible recruiter:

Jesper Jenefjärd via 
Jesper.jenefjard@adecco.se

If you have any questions regarding registration, please contact the support via info@adecco.se

Welcome with your application!