Social Content manager

Välkommen till innovationsledaren inom hushållsapparater, välkommen till vårt team!
BSH Home Appliances AB ingår i BSH Home Appliances Group.
Med våra produkter med märken som Bosch, Siemens, Neff och Gaggenau, samt våra regionala och lokala märken, gör vi livet enklare. Vi är en internationell koncern med en årsomsättning på runt 13.9 miljarder euro under 2020 och mer än 60 000 anställda. Vi inspirerar genom intelligent teknik, utmärkt design, energisnåla produkter samt en god arbetsmiljö.
Ta ett steg vidare i din karriär – tänk framåt med oss.



We are looking for a qualified Social Content manager to join our brand team. You will be responsible for creating, improving and maintaining content to engage our brand audiences in Social Media and our brand blogs. Your duties will include sharing content to raise brand awareness and evaluating results from organic and paid campaigns in Facebook Business manager and Adobe Analytics to define, optimize and share best practices.

Our ideal candidate is experienced with demonstrable creative writing skills in Swedish. Other Nordic language is seen as valuable. As a Content manager, you should be well organized as we would like you to have an overall view of our different brand and products content calendar, perform well under deadlines, and be detail-oriented. If you are also an expert in content optimization and brand consistency, we insist you apply for the job.

Ultimately, you should be able to oversee all marketing content, mainly online initiatives to ensure consumer engagement, brand consistency and a positive consumer experience.

Responsibilities


• Develop/adapt social media and blog content strategy aligned with short-term and long-term marketing targets for Bosch, Siemens and Neff.
• Collaborate with brand marketing teams to plan and develop content, style and layout.
• Cooperate and share information with Care line team.
• Manage subcontractors and make sure that we have enough resources in order to drive planned campaigns


• Create and publish engaging social media content and blog posts in order to increase valuable web traffic and increase brand preference
• Editing pictures; crop, smaller retouches, text/icon layers etc
• Edit, proofread and improve writers’ posts
• Liaise with agency copy writers to ensure brand consistency
• Develop an editorial calendar and ensure the different department and brand teams are on board
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

 

Requirements


• Proven work experience as a Content manager /Content social manager
• Hands on experience with MS Office, FB Business Manager, social media tools, photo editor such as Photoshop or similar
• Knowledge web traffic metrics
• Experience in publishing in social media for companies
• Excellent writing skills in Swedish, additional Nordic language is positive
• Attention to detail and timing/relevant topics
• Good organizational and time-management skills
• Experience or degree in Journalism / Marketing or relevant field
• Established network in the field of content creation

 


• Start date: August-September 2021
• Work place: Stockholm

Application: If you have any questions about the position, please feel free to contact Maria Ölander, Maria.Oelander@bshg.com or Kristina Pakarinen, Kristiina.Pakarinen@bshg.com Assessments of candidates and interviews will be ongoing throughout the application period so please submit your application in English or Swedish as soon as possible but no later than 11th June 2021. We look forward to hearing from you!


Välkommen till innovationsledaren inom hushållsapparater, välkommen till vårt team!
BSH Home Appliances AB ingår i BSH Home Appliances Group.
Med våra produkter med märken som Bosch, Siemens, Neff och Gaggenau, samt våra regionala och lokala märken, gör vi livet enklare. Vi är en internationell koncern med en årsomsättning på runt 13,9 miljarder euro under 2020 och mer än 60 000 anställda. Vi inspirerar genom intelligent teknik, utmärkt design, energisnåla produkter samt en god arbetsmiljö.
Ta ett steg vidare i din karriär – tänk framåt med oss.