Social & Content Manager

I guarantee the production of high quality content, on time, towards my customers and my colleagues.

I am responsible for the creation of content and advice for Decathlon (eg the content platform).

I am able to organize and develop dialogue with our customers before, during and after purchase.

I Report to the Ecommerce Manager.

Description :

As Social & Content Manager, you will have the responsibility to create the content (pictures, videos, articles) and to share it on our “Dialogue” channels (Facebook, Instagram, Newsletter, eventually Youtube).

By following our commercial calendar, you will be able to prioritize sports, and then create content that suits our offer as well as our DNA.

On each channel, you will be able to create a specific tone of voice in order to fit users of each social media.

By anticipating this previous step, you will have time to create unique content that differentiates us from our competitors.

Also you will have to make it available for other channels (our website, Display banners etc.) that requires different sizes/formats. In that way you will be a resource for 2 other persons. You are a creative do:er and love to plan your work to be as efficient as possible.

KPI :

Engagement rate (if your content is amazing, it will impact our users !)

Traffic (this impact must be seen at big scale !)

Know how :

- Photoshop, After-effects, Illustrator, Lightroom
- Ad-copy - You have a passion for writing engaging texts. Designed to drive action/engagement.
- Precise knowledge about
- Facebook : what works & what does not + different formats
- Instagram : what works & what does not + different formats

- Photography / Shooting Video
- Experience from the CRM platform Salesforce is not mandatory, but it is a big plus

Behavior:

We expect you to be

- curious
- sporty
- not afraid to try/fail
- willing to learn

FYI, you will be besides a Web-Merch Manager and a web designer who you will help to integrate pictures at the best size/quality. You will also be guided by the Ecommerce Manager in order for you learn as much as you can.