Vice President - Marketing Mining and Rock

Job description / Mission


The Mining and Rock Excavation Service division (?MRS?) has been operational for close to two years. In 2012 the growth of the division was close to 20%, and a number of initiatives are launched to develop our business even further. We are now looking for a Vice President - Marketing. In this position you will be a key player in further developing marketing and sales within MRS, and thereby constantly increasing customer satisfaction and the growth of the division.

The over all targets for the VP - Marketing are:
Increase market and customer share for MRS products and services
Increase profitability on service and spare parts
Increase recurrent sales of capital equipment
Enhance relations with all our customers.

To achieve this your work tasks consist of, amongst other things:

Develop a constant stream of easy to sell Part &Services products, collected and visualised in the MRS Product Portfolio, with a focus on creating long-term relationships. This includes agreements like ROC CARE, COP CARE, DRILL CARE, CRUSH CARE, etc. The service ladder is to be used as the base for this strategy.
Develop state-of-art marketing communications, including the use of innovative ways to communicate - including via videos, interactive programs and marketing material, etc.
Collect and visualise market intelligence, so that MRS can continuously build up competence on how to fulfil its strategies - in the areas of pricing, market and customer share, plus competition analysis.
Create a culture within the Marketing team of MRS based on ?our promises?, to facilitate our actions to increase customer satisfaction.
Create, develop and implement the MRS identity at our Hubs and Customer Centers (CCs).
Develop the role of the Regional Business Managers (RBMs) to be very clear to every stakeholder in Hubs, Product Companies and CCs.
Ensure that our spare parts are competitive in price and that missing price information is given swiftly to CCs.
Secure feed back to MRS on how we are performing, including responsibility forNPS coordination. This includes also our quarterly targeted survey to Business Line Managers for capital divisions within the MR business area.
Ensure that we deliver a service offer with every capital equipment quote and that we - that is, Atlas Copco MRS, including CCs - visit each equipment at least once per year.
Participate in and contribute to the MRS Management team, to ensure divisional targets and goals are set and met.
Support the acquisition processes for MRS and capital divisions.
Identify acquisition targets and investments.

MRS operates via a decentralised structure and, as a result, this position will require regular international travel.

You are a part of the Divisional Management team, and report directly to the President of the division.


Education

We believe that you have a university degree, or equivalent, in business administration, Engineering or a similar, relevant field.


Experience

You have established senior manager credentials, including a track-record of achieving results and developing business within a marketing/sales function, or as a business manager with a clear marketing/sales content.

Personality

We believe you have a good part of the following characteristics:
Practical understanding of marketing and sales management
Results-oriented
Self-propelled and take initiative
Good interpersonal and communication skill