Web Project Manager / SEO specialist

Web Project Manager / SEO specialist

Husqvarna is the world's largest producer of lawn mowers, chainsaws and portable petrol-powered garden equipment such as trimmers and blowers.The Group is also a world leader in diamond tools and cutting equipment for the construction and stone industries.Net sales in 2009 were SEK 34 billion and the average number of employees was 15,000.Read more at http://husqvarna.com/

Unit/Department Description:
The global marketing department is responsible for the strategic international marketing activities for all brands.

Position/Job Description:
The global web team need a web project manager with search engine optimization and site analytics as specialist area.
As responsible for web projects you will manage brand web site projects and functional web projects, collecting requirements, lead meetings with our web developers and communicate progress back to our internal customers.A typical brand web project is to create a new web site for a brand, lead meetings, discuss the structure and wireframe of the site, create web brand personas, lead the design work and finally lead the web development up to an international master site.
As SEO and site analytic specialist your work will be to improve our rating in Google as well as other search engines and indexes, support our sales companies in the local SEO work, work close with SEO consultants to get the best result.The site analytics is the other side of the coin in good SEO - to understand the customer behaviour on the site and the use in Google search.Your insight work, will be used for both online and off line activites in the marketing department.
The global web team consists today of 6 persons, do you want to be number 7?.

Essential Duties:
.Manage Global web projects within the organisation
.Coordinate external agencies to facilitate the projects
.Drive the implementation of web sites
.Define and monitor the content management and local SEO work
.Set up and create Google Analytics reports for sales and marketing management
Preferred qualifications:
.Bachelor or similar education
.More than 5 years experience in web content management
.Proven experience in SEO
.Experienced in international organisations/ environments

Skills and Capabilities:
Effective communicator, team player, motivator, capable to lead cross-functional teams, fluent in English

Internal and External Contacts/Customers:
Internal communicator to categories, PR team ,marketing team, regional sales organisations
External contact to agencies and other specialists

Information: