Global Marketing Communications Manager

WORKING AT MÖLNLYCKE
Are you looking for a great career and want to make your mark?
Please keep on reading but don’t just take our word for it. We’ve interviewed colleagues around the world about their jobs, the Mölnlycke unique culture and Mölnlycke people and it is simply A great company to work for!
Could you help improve healthcare outcomes around the world?
If the answer is yes, you think just like us and should apply for this exciting opportunity that we have below.
We are now recruiting for a Global Marketing Communications Manager. This is role can be based at our HQ in Gothenburg, Sweden but we will consider also applications from across different regions.
The main purpose of the opportunity can be defined as follows:
Accountable for leading the transformation towards a multichannel sales approach & marketing automation from a communications perspective.
Responsible for building a progressive, multichannel communication strategy to increase customer reach, interaction and engagement, together with a strong yearly communication plan for the designated business areas with digital marketing at its core.
Ensure consistency in approach, liaising with communication managers from corporate and other BAs, in order to develop the business through effective marketing communication, branding and PR activities – always keeping customer behaviours & experience top of mind.
Project management of global marketing communication campaigns in order to support business objectives and to strengthen the Mölnlycke and key brands.
Support local markets in implementing and following-up on communication projects. Also work as bouncing board for communication effectiveness and optimization together with digital strategist.


Key Accountabilities:
Drive successful transformation towards marketing automation, multichannel communications & lead generation from a communications perspective.
Lead on appropriate utilisation of SoMe channels & social listening to identify customer journey trends. Drive and facilitate the usage of digital assets and channels for external communication
Develop communication packages for defined target groups for products/wound types & portfolio solutions based on customer journey and customer behaviour insights
Ensure that communication objectives are met in close cooperation with Global Marketing Managers (GMMs) & Global Marketing Director (GMD).
Analyse the ROI of different media approaches together with other communication managers and share best practice across markets
Ensure that projects such as communication campaigns, launch packs and other communication activities from brief to delivery are in time, within budget with cross functional teams are correctly resourced.
Leadership and management of communication and media agencies in partnership with other communication managers
Align communication and deliverables together with the different regions. Support implementation of communication plan in relevant channels with colleagues in the marketing communications team.
Provide expertise on marketing communications within Global/ regional and local marketing.


Key Decisions:
Shared with the Global Marketing Manager/Global Marketing Director, Communications and Brand
Lead transformation to marketing automation
Development of brand strategy
Development of communication strategy with specific focus on digital marketing
Decision on communication concept and deliverables including channel selection
Control of defined budget


Competencies, Qualifications & Experience:
Outstanding marketing automation & digital marketing knowledge & experience of multi-channel communication and campaigns based on customer journeys
Skilled in social listening & other digital market insights gathering/big data channels
Marketing and Communications strategy expertise incl. change management experience
Excellent project management skills
Good communication skills in oral in written, with proven communication competence.
Understanding of life science business and how communication adds value to the outcome
Knowledge in branding and brand management
Ability to work under high pressure and within tight deadlines – and manage several projects at the same time
Strong team player with good networking skills
Performance-driven and goal-oriented with strong customer focus
Experience of content marketing is a plus
University degree in Communications, Marketing or equivalent
>7 years practical experience from marketing and communications preferably within the healthcare & digital marketing businesses
Experience with marketing automation & digital marketing, especially effective utilisation of SoMe channels
Experience with gathering customer insights through social listening & other digital media
People management skills
Experience with creative campaign deployment and product launches in an international company
Experience of working with communication and media agencies
Experience of developing marketing communications and related processes
Experience from managing project allocated resources,
High proficiency in English language, additional languages is a plus
Experience from a local market is a plus

About Mölnlycke
Mölnlycke is a world-leading medical solutions company. We design and supply solutions to enhance performance at every point of care – from the hospital to the home proven it every day.
We specialise in:
•Wound management: including dressings with Safetac® such as Mepitel® and Mepilex®
•Preventing pressure ulcers: with Mepilex® Border used prophylactically and devices to help turn and re-position patients
•Surgical solutions: including Mölnlycke trays, HiBi® antiseptics and Biogel® surgical gloves
Mölnlycke was founded in 1849. Nowadays our solutions are available in around 100 countries; we’re the number one global provider of advanced wound care and single-use surgical products; and we’re Europe’s largest provider of customised trays. Our headquarters are in Gothenburg, Sweden and we have about 7,800 employees around the world.